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Are push adverts actually lifeless?
Removed from it! This case research is proof.
On this case research, I will present you the way a easy push adverts marketing campaign can generate thrilling income via a mixture of compelling affords, premium visitors sources, and dependable help.
Preliminary setup
I wished to make use of push notification adverts particular to Tier 3 GEO.
Push notification adverts have develop into an modern software within the on-line advertising and marketing setting, providing direct communication with customers.
These focused messages may end up in excessive engagement charges, as they seem immediately on the person’s system as a notification with out them having to browse a web site or use an app.
If you would like to study extra about easy methods to run push advert campaigns, take a look at Mobidea Academy’s Push Notification Advertisements Information.
My preliminary analysis revealed a number of advert networks which have vital push advert visitors in choose international locations. One in all these advert networks was PropellerAds.
With a visitors quantity of greater than 250 billion impressions per thirty days for push adverts alone, PropellerAds is certainly a good selection, and has been used alongside a number of different high push notification promoting networks.
The following step was to seek out affords to subscribe to cellular content material, and this was performed with the assistance of the marketer’s affiliate supervisor from Mobid. The supervisor has hand-picked a number of promising mVAS affords that allow push adverts for visitors.
I then used BeMob as a monitoring software to trace marketing campaign efficiency, optimize focusing on and measure ROI. (Discover out what we consider BeMob right here.)
This is a fast abstract of digital advertising and marketing setup:
- Accomplice community: Cell
- Provide Kind/Goal: Subscriptions to cellular content material/mVAS
- GEO: Tier 3 nation
- Advert Format: Push notifications
- Site visitors Supply: Primarily PropellerAds, supplemented by different sources
Marketing campaign launch
Operating a marketing campaign on PropellerAds proved to be a smart choice because it delivered the lion’s share of visitors.
However this was no set-it-and-forget operation. I used to be continually looking out, eyes glued to the ever-changing efficiency metrics via the lens of BeMob’s monitoring capabilities.
See additionally: Finest Affiliate Monitoring Platforms
They tweaked and pushed completely different parameters – advert creatives, focusing on choices, visitors segments – the whole lot danced in concord with the optimization. Insights from affiliate managers additionally proved helpful in bettering the marketing campaign.
The purpose was to extend conversion charges in order that the marketing campaign was not solely good, however nice.
This technique has confirmed profitable. I used to be in a position to slender it down to at least one excessive changing supply that paid $0.235 per conversion.
After extra testing, the department supervisor noticed that not solely was it changing nicely, however the high quality was fairly good. Consequently, the payout has been elevated to $0.24 and the conversion restrict for this supply has been elevated to 500 conversions per day!
End result
The marketing campaign not solely met expectations but in addition exceeded them in a spectacular manner. After narrowing right down to only one supply, the marketing campaign generated greater than 3,500 conversions, with a snug conversion price of 6.7%.
Right here they’re marketing campaign highlights and outcomes:
- Provide: Cell content material
- Bid payout: $0.235 – $0.24 per conversion
- earnings: $837.36
- Spent: 340 {dollars}
- Revenue: $497.21
- ROI: 146.28%
- Day by day Restrict/Conversion Restrict: 500 conversions
These figures not solely present the effectiveness of the marketing campaign, but in addition present priceless perception into the potential of push adverts for entrepreneurs in Tier 3 international locations.
When it comes to income, the marketing campaign was a grand slam, with a whopping $837.36, a testomony to the attraction of the supply and the marketer’s calculated technique.
When it comes to promoting prices, the marketing campaign had a modest spend of simply $340, maximizing the revenue margin.
This frugality, together with excessive revenues, resulted in a good-looking revenue of $497.21, which highlighted profitable bid choice, cleverly chosen visitors sources (principally PropellerAds) and diligent optimization efforts.
Lastly, the cherry on high of this candy cake was the spectacular ROI, calculated at 146.28%.
This determine put a shining highlight on the distinctive profitability of the marketing campaign, a hard-earned victory!
Key Takeaways
This marketing campaign simply goes to indicate how helpful it’s to check affords and advert networks till you’ll be able to slender down the very best choices and have relationship along with your affiliate supervisor.
Not solely was Mobidea’s affiliate supervisor in a position to present good offers to launch, however their insights had been key in narrowing it right down to the very best.
Rising bid payouts and conversion limits had been additionally instrumental in serving to the marketer obtain good earnings and ROI.
The triumphant stream of this marketing campaign has fueled my ambition to maneuver on.
I used to be inspired to contemplate further mVAS affords really helpful by the department supervisor and increase my promotional efforts.
If you wish to work in an affiliate community that values its associates and works intently with them, join a Mobidea account at this time.
They are going to be completely satisfied that can assist you obtain the identical and even higher outcomes!
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