Only a few years in the past, the soda business appeared untouchable for startups. That was till OLIPOP discovered a niche in shopper wants and tapped into Gen Z tradition to create a model that now competes with Coca-Cola and Pepsi.
On Tuesday, November 14th at 14:00 ET, meet OLIPOP CEO Ben Goodwin at our subsequent Entrepreneur+ Subscriber Occasion as he walks us by his glowing strategy to authenticity and soda formulation. Study his journey and glean his insights – so you can also create an actual model that connects with others.
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In regards to the speaker:
Ben Goodwin co-founded OLIPOP in 2018, together with enterprise associate David Lester. Ben, who deserted his environmental science diploma in favor of his entrepreneurial spirit, has a ardour for well being and wellness that stems from private expertise. After a childhood on the usual American weight loss plan, Ben had an epiphany at simply 14 years previous – he misplaced 50 kilos by each day train and extra aware consuming habits. These constructive modifications resulted in a deep curiosity concerning the affect of diet on bodily and psychological well being, making Ben a relentless pupil of the human microbiome and easy methods to harness it for general well being.
Ben has now been an entrepreneur and product developer within the digestive beverage area for over a decade, striving to create drinks that optimize each style and digestive well being advantages. OLIPOP is positioned in over 21,000 retail doorways and exceeds $200 million in annual income.
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1 Comment
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