Good morning to Forbes’ new collection of interviews (over cereal) with CEOs, thought leaders and entrepreneurs
It has been virtually 25 years since I co-founded Technique, an natural cleaning soap line, out of a small, relatively soiled house in San Francisco. I dreamed of breaking the giants like SC
SC
The sale was a giant deal each personally and professionally. However a deep disappointment set in. I could not work out why or worse the way to shake it off. Lastly, it hit me: since I bought the Technique, the chance – the thrill! – has disappeared. I used to be an entrepreneur with no predecessor. And I started to surprise: may I do it once more? What if I simply obtained fortunate? It wasn’t till I dedicated to that subsequent enterprise, Olly Vitamin, that the darkish clouds cleared.
In 2019, I bought that firm to Unilever. However I can inform you that imposter syndrome is actual. That is one of many matters I am excited to cowl in a brand new collection of interviews I am doing right here for Forbes with journalist Mickey Rapkin, who wrote for Quick Firm, WSJ and GQ. (He additionally has maybe one of the best cocktail anecdote: He wrote a ebook Pitch Excellent which impressed the film franchise.) Our present is known as The Cereal Entrepreneur, and it is a collection of informal conversations — over a bowl of cereal — with CEOs, thought leaders, and entrepreneurs about their journeys. We’ll dive deep into their wins, losses, and private anxieties to reply the query: How do you make success repeatable?
Eric Ryan, Serial Entrepreneur
We have lined up a killer lineup of inspiring company. For the following six weeks, we’ll be breaking bread — or Cheerios or Fortunate Charms or some instantaneous cereal — with Sweetgreen
SG
We even have an interview with Shea Moisture founder Richelieu Dennis, who bought Sundial Manufacturers to Unilever in 2017 for $1.6 billion and purchased Essence Journal just a few days later. He has rather a lot to say about closing the racial wealth hole. (Talking of nice cocktail celebration anecdotes, he has one involving D-Good that we’re nonetheless laughing about weeks later.) Plus, we’ll sit down with Justin Kosmides, co-founder of hip e-bike model Vela, who particulars why he simply moved its enterprise from China to Detroit (and the unlikely position of Wal-Mart in that call). We additionally spoke with Jeff Raider (who helped launch each Warby Parker and Harry’s) and Clean Avenue Espresso founders Vinay Menda and Issam Freiha.
There’s far more. New installments of Cereal Entrepreneur will drop each Tuesday for the following six weeks. However you possibly can watch first by clicking on our little trailer above.
Cereal Entrepreneur, a brand new interview collection from Forbes
I launched Technique, Olly, and Welly Well being—which collectively have an enterprise worth of greater than $1 billion. Now I am engaged on two new startups: Solid Jewellery (a luxurious jewellery model) and Will Carry out, a ache reduction and muscle care enterprise with Serena Williams. However in some ways I am nonetheless studying on daily basis. My co-host, Mickey, is simply as curious. And our company responded with a grasp class in entrepreneurship. We might love so that you can seize a bowl of cereal and be part of us on this journey.—ERIC RYAN