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This text initially appeared on Enterprise Insider.
Meta is paying one high creator as a lot as $5 million over two years for six hours of studio work to make use of their look as an AI assistant, in accordance with The Data.
Mark Zuckerberg launched AI assistants throughout the firm’s Join occasion final month. Whereas the corporate has its personal AI chatbot just like ChatGPT, it has additionally launched 28 new ones with completely different personalities utilizing celeb photos.
For instance, Kendall Jenner’s character is used for Billie, who’s portrayed as an older sister who offers recommendation to customers. And Tom Brady performs Bru, a chatbot for debating sports activities.
Meta additionally introduced in creators like MrBeast, probably the most subscribed particular person on YouTube, and TikTok star Charli D’Amelio.
The supply studies that Meta was initially prepared to pay greater than $1 million to make use of the characters of the celebrities, however shelled out extra for the massive names. The report doesn’t say which particular person was paid the $5 million, however primarily refers back to the creators.
Presently, the AI assistants are solely text-based, however Meta’s announcement video options clips of celebrities talking like their AI counterparts.
In an interview with The Verge, Zuckerberg stated there’s a “super want” for AI variations of celebrities. Though he stated it will be “extra of a subsequent yr factor” because of model security considerations, as celebrities would need to make sure their picture shouldn’t be getting used to make problematic statements.
Together with its AI assistants, Meta additionally launched AI stickers. However the function has come underneath fireplace as customers have managed to create wild photos reminiscent of a toddler soldier and a lewd picture of Justin Trudeau.
Meta didn’t instantly reply to Insider’s request for remark.