The Kraft-Heinz firm is inflicting fairly a stir with its newest ketchup launch.
Immediately, the corporate introduced that it’ll launch a brand new pickle-flavored ketchup beginning in 2024.
“Ketchup and pickles have stood proudly aspect by aspect on hamburgers and sizzling canine throughout America for greater than 150 years,” the corporate stated in a press release. “Heinz right this moment publicizes the launch of Pickle Ketchup, a brand new condiment that mixes the sharp and tangy style of pickles with the unmistakable style of Heinz Ketchup.”
Pickles are in pattern
The corporate says it is responding to America’s present obsession with pickles. Based on an October 2023 Datassential report, 73% of US customers stated they benefit from the style of pickles. In truth, pickles are on almost 50% of menus throughout the nation.
In 2023, a number of TikTok developments involving pickles went viral, incomes the #pickle hashtag 5.4 billion views.
“It is like a cult following,” Leah Marcus instructed the New York Submit earlier this 12 months. “Individuals who like pickles are obsessive about them.”
The pickle craze has led quick meals eating places to include pickles into their porridge, fries and pizza. Marcus herself stop her full-time job to start out a pickle firm.
The recognition of pickles is clearly not misplaced on Heinz.
“The present pickle craze in America displays HEINZ followers’ irrational love for the model, so it solely made sense for our latest ketchup to mix these two beloved flavors,” stated Katie Peterson, director of Heinz innovation at The Kraft Heinz Firm.
Just a few months in the past, the corporate cashed in on one other pattern – Taylor Swift’s obvious love of ketchup and ranch dressing. The pop diva was photographed at a Kansas Metropolis Chiefs recreation consuming rooster with ketchup and “what seems to be ranch dressing,” in accordance with the Eras Tour X account. The corporate responded by releasing 100 bottles of a brand new ketchup and ranch sauce.
?| Taylor Swift ate a chunk of rooster with ketchup and apparently ranch! pic.twitter.com/rpAOP2HFtT
— The Eras Tour (@tswifterastour) September 24, 2023