Popeyes is now the No. 2 rooster chain within the nation, CNBC reported.
After a decade at No. 2, KFC has dethroned Popeyes and now holds the bronze medal. Chick-fil-A continues to be round no. 1.
Popeyes, the chain owned by guardian firm Restaurant Manufacturers Worldwide, went viral after launching its rooster sandwich in 2019, sparking the “rooster sandwich wars,” with clients queuing for hours at places throughout the nation. The development has additionally fueled different quick meals chains comparable to Burger King, Wendy’s and Sonic so as to add rooster sandwiches to their menus, inflicting occasional poultry shortages.
KFC, which is owned by Yum Manufacturers, has seen its market share decline over the previous yr, falling from 16.1% to 11.3%, in accordance with a Barclays survey, in accordance with CNBC. Nonetheless, regardless of its new No. 2 title, Popeyes additionally noticed its market share decline over the identical interval, falling from 15% to 11.9%. Chick-fil-A, in the meantime, elevated its market share from 38.3% to 45.5%.
But it surely would not seem like Popeyes desires to say #2.
“Play on, Chick-fil-A,” Restaurant Manufacturers Worldwide President Patrick Doyle mentioned at a convention in mid-September, when requested about his new spot as No. 2 behind Chick-fil-A.
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Final month, Popeyes mentioned it was redesigning its kitchens with intuitive workstations and automated dough makers, in addition to enhancing operational effectivity after the preliminary rooster sandwich craze led to complaints about sluggish and inaccurate orders, Bloomberg reported.
When Sami Siddiqui, Popeye’s president for the US and Canada, requested franchisees about “what could be attainable” when serving sizzling, excellent meals on a regular basis. Their response was easy: “Properly, then we might be Chick-fil-A,” in accordance with Bloomberg.
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