Starbucks’ vacation hysteria is in full swing after the seasonal purple cups and particular menu have been unveiled earlier this month.
Now, the espresso large is promoting a limited-edition 40-ounce Stanley Quencher ($49.95) in brilliant purple that may solely be bought in shops.
The Stanleys have a cult following on social media, with some TikTokers documenting their journeys to a number of Starbucks areas to get their arms on the coveted treasure, with some waking up as early as 4:30am.
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“I managed to get 4, which is precisely what I wanted for all my mates,” mentioned one TikToker. “I ended up spending somewhat over $200, however I simply could not resist the blokes, so it is so cool.”
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@melissa_mariche I awakened late too did not assume I might get them? #starbucks #starbucksstanley #starbuckholidayrelease #starbuckholidaycup #vlog ♬ Beautiful – Taylor Swift
@shop_til_you_rope_drop Full Overview of Starbucks Vacation Assortment 2023!!! INCLUDING A STANLEY X STARBUCKS Vacation Mug. she used to come back house with me?????? #stanleycup #stanleyxstarbucks #starbucksholiday2023 #starbucksholidaycups #starbucks ♬ authentic sound – Store ’til You Rope Drop
@julietatheflorist #TikTokHolidays CHRISTMAS IS THE TIME BABY☃️ #winter #vacation #redstanley #stanleycup #starbucks #foryou #foryoupage #fyp #trending ♬ All I Need For Christmas In You EZ Band – EZ Band
Whereas the mug initially hit shops on Nov. 2, it is now being resold for as much as $800 on websites like Poshmark and eBay.
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“I drove 40 minutes to get me and my good friend one (she’s an evening nurse) fortunately I acquired 2 however they solely had two I felt so dangerous,” mentioned one individual.
“Overpaying for a silly purple cup,” mentioned one other bluntly.
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Starbucks didn’t instantly reply Entrepreneurreached out for remark, however instructed Insider that as a result of the merchandise is restricted, some shops could have already bought out.
“Some shops might be full all through the season,” mentioned a spokesperson for the cafe chain.
Starbucks was up over 8.3% on Tuesday afternoon.