An athletic clothes retailer in Paris, France, goes viral because it challenges prospects to steal merchandise with out consequence — if they will outrun the Olympic sprinter working the door.
Distance Athletics in Paris employed French Olympian Meba Mickael Zeze as a safety guard in September as a part of its “ROB TO GET” marketing campaign, which noticed an estimated 74 prospects attempt to flee the shop with a pair of sneakers.
Two thieves have been profitable.
“We misplaced two objects, however I feel the worth of the marketing campaign is admittedly nice,” mentioned retailer supervisor Lionel Jagorel The Washington Submit.
The shop posted a video of the occasion that shortly went viral on YouTube, receiving over 29,000 views – and reward from prospects and viewers alike.
“That is the best advert for sportswear I’ve ever seen and among the best general,” one particular person mentioned. “Your honor.”
Zeze is world-ranked and has run the 100 meters in lower than 10 seconds and the 200 meters in lower than 20 years. He’s at the moment coaching for the 2024 Olympics in Paris.
“It has been an extended, lengthy, lengthy day,” Zeze joked whereas capturing a marketing campaign for the shop.
The timing of the marketing campaign comes amid a spate of shoplifting and looting within the US
In August, two “flash mob” robberies hit malls within the Los Angeles space as coordinated assaults on luxurious shops.