Taylor Swift’s summer season tour broke attendance information, and her presence at NFL video games is breaking viewership information.
Now, she’s breaking field workplace information with out even making an attempt.
Swift, who will open her “Taylor Swift: The Eras Tour” in theaters on Oct. 13, has set a file for advance gross sales forward of the movie’s launch, with demand for tickets “10 occasions larger” than every other film launched by Cinemark.
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“The anticipation of experiencing Taylor Swift [The Eras Tour] on the massive display screen has wowed everybody, and Cinemark is thrilled to supply stunning popcorn, unique merchandise and thrilling giveaways to make sure followers have an evening they will bear in mind ceaselessly and ever,” stated Wanda Gierhart Fearing, Cinemark director of selling and company-published content material.
Taylor Swift performs on stage in the course of the “Taylor Swift | The Eras Tour” in Mexico Metropolis, Mexico (Getty Pictures)
Final month, advance ticket gross sales at AMC, Cinemark and Regal theaters within the US, and Cineplex in Canada and Cinepolis in Mexico exceeded $65 million.
AMC Cinemas reported that Swift’s live performance debut introduced in an estimated $26 million in its first 24 hours, whereas ticket vendor Fandango reported on the similar time that the movie had already grow to be the top-grossing first-day film of 2023.
“Not solely is the Taylor Swift live performance movie one of the best opening day ticket vendor of the yr on Fandango, however the live performance movie is performing just like the superhero it’s, rating among the many high opening day ticket sellers of all time from franchises reminiscent of Marvel, Star Wars , DC Comics and extra,” stated Jerramy Hainline, Fandango’s vice chairman of ticketing. Deadline final month.
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The movie is estimated to gross between $96 million and $145 million in its opening weekend, which might make Eras the highest-grossing live performance movie tour in historical past.
Nonetheless, the field workplace is not the one place the place Swift is incomes excessive marks on display screen today.
The star spent Sunday night time at MetLife Stadium to observe the New York Jets tackle Travis Kelce and the Kansas Metropolis Chiefs, serving to deliver an estimated 27 million viewers to NBC.
This made it the most-watched Sunday program on tv since final February’s Tremendous Bowl LVII, which aired on FOX, and a 22% year-over-year improve over the identical NFL Recreation 4 broadcast within the 2022-2023 season.
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