Aitana Lopez is a pink-haired 25-year-old mannequin from Barcelona who enjoys video video games, cosplay and train. He has 149,000 followers on Instagram and earns a formidable $11,000 a month in model endorsements.
And, as her initials point out, she was completely generated by AI.
Aitana is the creation of The Clueless, an AI modeling company in Spain that, in accordance with their web site, designs “considerate, long-lasting fashions that superbly symbolize various personalities.”
In accordance with Rubén Cruz, Aitana’s creator and founding father of The Clueless, he created her as a result of too lots of the actual influencers he labored with have been unpredictable and costing his firm cash.
“Many initiatives have been placed on maintain or canceled as a result of points that have been out of our management. Usually it was the fault of the influencer or the mannequin,” Cruz instructed Euronews.
The answer was to create a gorgeous mannequin with all of the issues folks need – minus the angle.
“We did it so we may reside higher and never rely on different individuals who have egos, who’ve manias or who simply need to make some huge cash posing,” says Cruz.
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How Aitana was born
Cruz emphasizes that he did not create Aitana in a single day after a couple of random DALL-E queries. His design group fastidiously crafted her life to mirror a “sturdy and decided lady.” Each side of her persona is fastidiously calibrated to enchantment to on-line followers and types.
“There was lots of considered Aitana,” he instructed EuroNews. “We created it based mostly on what society likes essentially the most. We considered tastes, hobbies and niches which were trending lately.”
For instance, he says her hair is pink to mirror the type of the participant’s tradition. She does not smile on a regular basis to indicate that she is difficult and a bit self-centered. She is an extrovert, but additionally has a caring, delicate facet.
The Clueless design group plans her actions every week, from journeys to Madrid to dressing up as Trinity from The Matrix.
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A digital success story
Evidently making a digital influencer pays off.
Aitana might not be actual, however her followers are. She sparked curiosity and engagement on IG, leaving some followers shocked that she was a synthetic intelligence. Particularly, a Latin American actor with tens of millions of followers messaged Aitana for a date, in accordance with Cruz.
Since Aitana first debuted final summer time, Cruz says his company has been bombarded with requests from manufacturers to create customized AI ambassadors.
However Cruz and The Clueless have their critics. Many see the pattern as taking cash out of the pockets of real-life influencers, making a world the place folks do not know who’s actual and who’s faux.
Others categorical concern concerning the unrealistic requirements AI fashions can set, perpetuating a extremely sexualized picture in advertising and marketing. They concern that her digitally enhanced look may result in unfavorable self-comparisons and emotions of inadequacy amongst younger ladies.
Nonetheless, Cruz argues that AI fashions like Aitana maintain the market aggressive by permitting manufacturers with smaller budgets to afford social influencers, who can earn as much as $10,000 per submit.
He says creating attractive influencers like Aitana displays what the market calls for.
“If we do not comply with this aesthetic, manufacturers will not have an interest. To alter this technique, it’s important to change the imaginative and prescient of manufacturers. The world is mostly sexualized.”
Within the dynamic world of digital advertising and marketing, a brand new star emerges from the artificial cloth of our on-line world. Aitana Lopez, a 25-year-old pink-haired digital mannequin hailing from Barcelona, is not simply any influencer—she’s the creation of The Clueless Company, designed completely by synthetic intelligence. With its spectacular month-to-month incomes potential of as much as 10,000 euros, Aitana is proof of a revolutionary shift within the promoting setting.
Conceived amid the enterprise downturn final summer time, Aitana was an answer to the unpredictable and infrequently problematic nature of working with actual influencers. “We sought to create a mannequin that would symbolize manufacturers with out the standard hiccups,” explains Rubén Cruz, Aitan’s creator and founding father of The Clueless Company. Their initiative paid off; Aitana grew to become successful, securing offers with corporations similar to Large, the sports activities equipment model, and gaining a rising following on social media.
With greater than 121,000 Instagram followers, Aitana’s digital existence generates curiosity and engagement, leaving some followers shocked to find her digital origins. Particularly, a Latin American actor with tens of millions of followers approached the AI mannequin for a date, unaware that Aitana had no bodily kind. The creators have fastidiously crafted her life, from weekly actions to journey escapades, all with out stepping outdoors the digital realm.
Aitan’s designers do not cease there. They’ve already launched one other digital mannequin, Maia, and are seeing a rise in requests from manufacturers eager to develop their very own AI ambassadors – a pattern that would scale back the astronomical prices related to superstar endorsements.
Nonetheless, this new wave of perfection has not been met with out skepticism. Critics categorical concern concerning the unrealistic requirements these fashions can set, whereas sustaining a extremely sexualized picture in advertising and marketing.
Regardless of these discussions, The Clueless Company stands by their creation, emphasizing the reflection of present traits somewhat than the institution of latest norms. Because the dialogue round digital influencers continues, Aitana’s existence could herald a future the place AI and the aesthetics of contemporary society converge to redefine branding and wonder.